Thursday, June 06, 2002
Company Brings The "Walls Alive" In Your Home, June 6th, 2002
By Liz Benneian
Oakville Today
Paul Likuski jokes that he has “paint running through his veins”. The owner of Walls Alive Painting Company, Likuski has spent 20 years in the coating industry. Unlike many painters, he has both a technical and practical background. His interest in painting was born out of his close relationship with his grandfather - a very well known painter/craftsman.
Trained as a journeyman painter, completing numerous painting projects, Likuski decided his path was taking him to university. But the ties to the painting industry were strong. Following graduation, he became a technical rep for a major paint company and a Scandinavian wood finishing company.
Likuski credits his success to customer satisfaction. “Referral is the hardest currency in this market. Eighty per cent of our business is referral-based,” says Likuski.
To ensure customers are happy with the final result, Likuski first creates a rapport with the client so a clear understanding is reached about what they want the final result to be. Then he personally supervises the work. “I’m involved with every project . . . I’m on site. There are so many variables with each job and you have to make sure that everyone is on the same page.”
Likuski also prides himself on the the professionalism and speed with which his company can complete a job. “I’m a big believer that convenience is paramount. We want to minimize inconvenience to our customers. We are in and out. Because of the paints we use and the expertise of our painters, most rooms can be back in use within a day.”
Walls Alive uses a virtually odourless, 100 per cent acrylic paint system that’s quick-drying and provides a tough, durable finish. As an added bonus, the paint is meant to adhere over oil-based paints making conversion from oil to acrylic safe and easy.
Likuski notes more people are taking a personal interest in home decorating, and they are also more willing to experiment with color. “Paint is a very popular medium of self-expression,” he says, noting that at $40 a can, people can afford to take a chance on something new and different.
Paint has obviously become an important medium for self-expression for Likuski, too; creating many beautiful homes and custom paint projects. The young man who never thought he’d wield a paintbrush again has become an entrepreneur who “bleeds paint”.
His grandfather would be proud.